A New Look for the YAA


Originally published in Yoga Bridge - WINTER 2024 VOLUME 24 ISSUE 1

The new logo is here! It’s fresh, young, exciting, and will move us forward in our efforts to share the joy of yoga with more Albertans. We hope you like the result as much as we do!

Several logo design ideas were considered with much thanks to valuable input from various members. Much of your feedback went into this work. The final design was a collaborative effort. It started as an idea from our current President, David Maulsby, with elements from other submissions added in. It was then very carefully crafted by Susan May of Intrinsic Design with multiple rounds of revisions from staff and Board members, to get
all the lines, colours, and letters just right.

The YAA’s Board of Directors also carefully considered the YAA’s Vision, Mission, and Value Statements as part of our work on marketing, communications, and branding. Although the goals and ideals of the YAA have stayed true over the last 48 years, those statements needed review, clarifEication, and fresh inspiration as well.
They will be used in various communications, publications, and grant applications, and are noted below.

These statements will also be posted on the new website, which we hope to unveil early in the new year. There’s a lot of potential here for bringing yoga to more people, and for coming together in community, so we’re very excited to see this all coming to life!

Much thanks to all our membership for all your involvement with the YAA. You’ve offered us so much good to work with. The good we do together is so much better because of you!

Who We Are:
The Yoga Association of Alberta (YAA), a registered charity founded in 1976, is Canada’s longest-standing, inclusive umbrella yoga organization — a caring community of yoga practitioners, students and teachers from diverse backgrounds, styles and lineages.

Our Vision:
A world where all people can experience wellbeing, wholeness and community through yoga.

Our Mission:
To support equitable access to the physical, mental and social benefits of yoga throughout

Alberta by offering:

  • diverse, accessible programs and community connections,
  • free or subsidized outreach programs for underserved communities,
  • public education on the teachings of yoga and the benefits of practice,
  • high professional standards with quality teacher training, certification, ongoing mentorship, and opportunities for upgrading, and support for local teachers in bringing safe, accessible and trauma-sensitive yoga to everyone.

Our Values:
The YAA is an inclusive community rooted in ancient teachings with a long legacy of respect and cooperation between diverse traditions and approaches to yoga. We find strength in diversity, wisdom through education and experience, integrity through ethical and professional standards, and connection through compassionate

DEI Statement:
The YAA is committed to creating a diverse, equitable and inclusive environment and believes everyone should have access to the benefits of yoga. We strive to ensure that everyone is respected and valued regardless of physical and mental capacity, age, economic circumstance, ethnicity, family status, gender identity, geographic location, immigration situation, language, national origin, occupation, race, religious belief, sexuality, trauma, personal history, or any other factor. We are dedicated to creating a safe and welcoming environment where everyone can be their authentic selves and thrive.

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